Privacy Notice

Last updated: [December 26, 2025]

In accordance with the provisions of the Federal Law on Protection of Personal Data Held by Private Parties, Puerto Vallarta Tours makes the following Privacy Notice available to you.

1. Identity and Domicile of the Responsible Party The party responsible for the processing of your personal data is Puerto Vallarta Tours, with its domicile located at: David Alfaro Siqueiros 12, Blvd. Zona Hotelera Norte, Col. Las Glorias, Zip Code 48333 Puerto Vallarta, Jalisco, Mexico.

You may contact us regarding any matter related to the privacy of your data via email at: info@puertovallarta.tours or by phone at +52 322 399 9927.

2. Personal Data We Collect To carry out the purposes described in this notice, we will collect the following personal data:

  • Identification Data: Full name, age, date of birth.

  • Documentation: Valid driver’s license (mandatory for drivers of ATV/RZR tours).

  • Contact Data: Email address, phone number (mobile/WhatsApp).

  • Patrimonial or Financial Data: Credit/debit card information (used exclusively for collision insurance guarantees and payments).

  • Sensitive Data (Health): In specific cases, we may collect information regarding your health status (pregnancy, back or heart problems) for the sole purpose of ensuring your safety and determining your fitness for high-impact activities.

3. Purposes of Data Processing Your personal data will be used for the following purposes:

Primary Purposes (Necessary for the service):

  • Manage reservations, changes, and cancellations of the contracted tours.

  • Process payments and security deposits (collision insurance).

  • Verify legal age and the validity of driver’s licenses for motorized activities.

  • Contact you to send confirmations, meeting point locations, or urgent notices (e.g., weather-related changes).

  • Issue invoices or tax receipts if required.

  • Comply with safety regulations and civil liability insurance requirements.

Secondary Purposes (Optional):

  • Sending promotions, special offers, and newsletters.

  • Quality and service surveys.

If you do not wish for your data to be processed for secondary purposes, you may express your refusal by sending an email to info@puertovallarta.tours.

4. Data Transfer We inform you that your personal data may be shared within and outside the country with the following persons, companies, organizations, and authorities other than us, for the following purposes:

  • Payment Gateway Providers (e.g., PayPal): To process transactions securely.

  • Insurers: In the event of incidents or for the management of vehicle collision insurance.

  • Port or Federal Authorities (CONANP): For mandatory registrations when visiting protected areas (e.g., Marietas Islands) or port captaincy matters.

5. ARCO Rights You have the right to know what personal data we hold about you, what we use it for, and the conditions of the use we give it (Access). Likewise, it is your right to request the correction of your personal information if it is outdated, inaccurate, or incomplete (Rectification); to have us remove it from our records or databases when you consider that it is not being used in accordance with the principles, duties, and obligations provided in the regulations (Cancellation); as well as to oppose the use of your personal data for specific purposes (Opposition). These rights are known as ARCO rights.

To exercise any of the ARCO rights, you must submit the respective request through the following means:

  • Email: info@puertovallarta.tours

  • Subject: ARCO Rights Request

6. Use of Cookies We inform you that on our website we use cookies and other technologies through which it is possible to monitor your behavior as an internet user, to provide you with a better service and user experience when browsing our page. The data we obtain from these tracking technologies are: browsing schedule, time spent on our website, sections consulted, and internet pages accessed prior to ours.

7. Changes to the Privacy Notice This privacy notice may undergo modifications, changes, or updates derived from new legal requirements; from our own needs due to the products or services we offer; from our privacy practices; or for other causes. We commit to keeping you informed about the changes that this privacy notice may undergo through our website.

8. Consent By using our website and providing your personal data, you confirm that you have read and understood this Privacy Notice and grant your consent for the processing of your data in accordance with the terms established herein.